Feet on the Street

Career Resources, Information and News

Market Thyself

Posted by Lori on February 2, 2010

The job hunt is one time when  desperate times should not call for desperate measures. When impending doom is looming over your head and you simply must find employment quickly, it is imperative that you step back and take a deep breath before making a move.

The first order of business is to STOP. Just stop painting every worse case scenario from being hungry to homeless, and make a plan. This is a great time to re-evaluate your interests, skills and work values. Kansas residents can do this free of charge on KansasCareerPipeline.org. Once you have an industry/employer in mind, make a plan and sell your talents and skills to them.

The folks at BusinessWorkforce.com offer some great advice for you in order to put yourself in the best possible limelight. Take a look at their suggestions before you actively begin your search and hopefully your stress level will be a little less because you have a road map to execute your plan:

To start your job search process, it is important to create a self-marketing plan. Just like starting a new business, you need to determine your target audience, identify your unique attributes and selling points and look for effective ways to promote yourself by delivering a powerful proposition. Located below are a few tips on how to effectively market yourself to potential employers:

Take Action – Post your resume to general and niche job sites that are targeted to your industry or location. Consider a resume distribution service to more effectively target key employers and improve your chance of getting noticed.

Let People Know You Are Looking – Reach out to new and former contacts to inform them you are searching for a new career. The more people who know you are looking for a job, the better chance of finding a great job opportunity.

Go the Extra Mile – Create an online career portfolio that incorporates your resume and other relevant career-related information to distinguish yourself from other candidates. Also, prove to potential employers that you are serious about your job search by getting a background check, which will save them valuable time and money.

Create a Unique Brand Identity –Identify your strengths and capabilities that distinguish you from other candidates, and then effectively communicate these attributes to potential employers in verbal and written correspondence. Reinforce your unique selling point throughout your job search to convey the value you will bring to each organization. It’s OK to customize your message based upon your audience.

Attend Networking Events – Join industry associations and attend career fairs to build connections and network. These events allow you to interact with professionals who may have a job opening in their company, or are aware of a job through their network of contacts. Networking is a powerful marketing tool.

Protect Your Reputation – Review any social sites that you have subscribed to, in order to be sure that you are presenting yourself in a positive manner. Employers will review these sites and you will want to make a good impression. So, its important to protect your online reputation.

I find it interesting that this article reflects back to one of our conversations from last week – protecting your online reputation. We will revisit this topic from time to time due to the increasing importance of maintaining a healthy presence on social networking sites.

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