Feet on the Street

Career Resources, Information and News

Manage Your Online Reputation

Posted by Lori on January 28, 2010

When I visit with people who are entering the workforce for the first time or who are seasoned professionals changing careers, I caution them about their online presence. Job offers have been retracted, people have been fired, and some have even been taken to court for content they had either written or posted online. FinancialJobBank.com has some great advice for creating a new network, or managing a current one:

  • Join Online Professional Networks – Online professional networking sites are a great way to develop and extend your network of trusted contacts. With millions of business professionals now networking online, you don’t want to miss out on a great opportunity. In addition, your networking profile can double as an online resume and can help you find and be found by former colleagues, clients, and partners that may lead to a potential job opportunity.
  • Expand Your Online Exposure – Once you have created a social networking profile, it doesn’t necessarily mean that you will be easily found on the internet. It is important to complete your profile to its fullest extent and consider using Search Engine Optimization techniques through keyword placement and links to ensure your profile is highly ranked among search engines and you are getting noticed by potential employers.
  • Create an Online Career Portfolio – A fast and easy way to create a positive online presence is by creating a career portfolio that showcases your resume and other relevant career-related information. By giving employers an opportunity to learn more about you online, it can help distinguish you from other candidates and give you an extra edge.
  • Avoid Unprofessional Content and Pictures – Review and monitor any social networking sites you have subscribed to, in order to be sure that you are presenting yourself in a positive manner. Remember to pay attention to tagged photos and content that you did not necessarily post, but can be equally damaging. Employers will review these sites and you will want to make a good impression. When in doubt, be conservative!

Some people do not realize that an online reputation can be immortalized digitally forever. It is crucial that great care is taken in posting appropriate material even if you are not in the job market.  You never know when an opportunity will present itself, then be taken away for  something you posted.

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2 Responses to “Manage Your Online Reputation”

  1. Hmm… Interesting! I always love reading the posts on this website.

  2. Job Search said

    Loved reading this article, thank you! Bookmarked your blog 🙂

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